The present project is focused on the multimodal and multimedia analysis of digital genres used in higher education teaching contexts. Mainly those employed by teachers who use English as a vehicular language in their content subjects. Our aim is to be able to define a framework of analysis for the definition of the generic multimodal nature of such digital genres as well as a pedagogical framework for the introduction of multimodal competence in such teaching practices. In fact, identifying the features of the new digital literacy and the role of generic models as the horizon of the comprehension processes of the new genres (Cybergenres) implies identifying the new competences derived from the new medium and the new discourse necessary in the language learning process as well as a special attention to the development of multimodal competence.
Desarrollo, preparación comercial y difusión de la herramienta GRAPE-MARS y los servicios derivados
Funded by: Universitat Jaume I Participating institutions: Universitat Jaume I (Castellon, Spain) Dates: 1 January 2025 to 31 December 2026 Funding: 30.000 euros Main researcher: Edgar Bernad-Mechó